1 YEAR LIVE
Secondhand Clubs. First-Rate Strategy.
Our client, a second-hand golf club retailer, launched during COVID as golfer interest surged. The brand grew quickly, but ambition grew faster. They were entering a space dominated by major players with massive budgets and household-name recognition. To compete, they needed more than traffic, trust, and conversion-ready content. That’s where we came in.
The strategy: build an affiliate program that drives both brand awareness and revenue, backed by a strong on-site content foundation designed to compound over time.
The Strategy…
Secondhand, NOT Second Place
To compete with the big guys, we focused on evergreen blog content, publications, and YouTube placements that build authority and drive conversions—not just clicks.
Taking Big Partner Swings
We launched a loan program to secure consistent, high-quality placements from top-performing partners, turning one-off content into ongoing visibility.
Clearing the Right Clubs
We helped move surplus inventory with selective coupon incentives through trusted partners.
“Driving” the Right Discounts
With second-hand clubs already heavily discounted, we leaned into coupon and loyalty platforms to spotlight premium inventory without introducing new discounts.
Creating the Content “Club”
Through a full SEO audit, we made on-page recommendations and built a blog strategy targeting high-potential keywords designed to win over time.
Teeing Off New Traffic from Our Platforms
Beyond building the affiliate engine, we amplified partner content across our own golf platforms with a combined audience of 155K+.
Bobby Peterson
Marketing Consultant
Working with Revit Digital has been a great experience. Their management of our affiliate program and content has driven real brand lift and SEO gains, along with boosting product sales. Their strategic approach shows in the results. They are fantastic to work with—detail-oriented, proactive, and a true partner. We really appreciate the collaboration and the impact they’ve had on our business.
The Results…
7%
of Online Sales
Affiliates drove 7% of total ecommerce revenue in the first year. Now that’s a healthy, scalable contribution to build off of.
$213
AOV
Affiliate orders delivered an AOV 15% higher than the site average. Trusted recommendations lead to less lurking and bigger carts.
70%
First-time Customers
Affiliate traffic brought in new golfers at scale, while still matching the site’s healthy 30% returning customer mix. New customers = new brand loyalties. Return customers = high lifetime value.
4.65%
CR
Our affiliates see a conversion rate that is 323% higher than the rest of the site. Content isn’t just “clicking”—it’s converting.
13%
Traffic Increase
With the help of our content work and affiliate traffic, on-site traffic increased by 13% from 2024 to 2025. More golfers and more opportunities to get ‘em swinging secondhand.
3,000
New Top 3 Keywords
The site grew from 1.4K to 4.1K Top-3 keyword rankings by the end of 2025. We create blog content with a cause—not just because.