6 MONTHS LIVE
Kicking Into High Gear
Our client, a premium golf rain gear brand, already had an affiliate program in place—but results weren’t following. With a high-ticket product and a very specific golfer in mind, the issue wasn’t whether affiliates could work. It was who they were working with and how the program was positioned. With our robust golfer network and our grasp of the game, we set out to give their program a much-needed boost and refresh.
The Strategy…
A Mulligan on the Platform
Their previous platform limited visibility into performance. We migrated the program to Impact, unlocking clearer reporting and partner-level insights—so decisions were driven by data, not guesswork.
Finding our A-Team of Affiliates
With no couponing, a premium price point, and a narrow audience, this wasn’t a volume play. We defined clear affiliate profiles and focused recruitment on creators already speaking to serious, travel-focused, competitive golfers.
Re-ignite Past Partnerships
Rather than starting from scratch, we reactivated past partners with updated collections, increased commissions, and a clear reason to refresh their coverage—turning dormant relationships into revenue-driving ones.
“Shower”-ing With Praise from Our Platforms
Beyond building the affiliate engine, we amplified partner content across our own golf platforms with a combined audience of 155K+.
The Results…
33%
MoM Growth Rate
Affiliate revenue averaged 33% month-over-month growth across the period. We’re increasing revenue, hitting targets, and providing the data that their previous program lacked.
75%
First-time Customers
Fresh traffic. Fresh customers. Three out of four affiliate-driven orders came from first-time buyers looking to stay dry on the course.
7.14%
CR
We focused on the right voices, not the most voices. The result? A 7.14% conversion rate that proves relevance beats reach. Affiliates are making it rain!